This step is overseen by Adriaan himself in Switzerland. According to his view, this is the most technical and therefore enjoyable part of the process. For the following parts, tooling has to be made: hands, dial and case. Where some watchmakers choose to make the case samples first by CNC machining the parts, we skip that step and go straight away to the tooling. Because in the end, that’s where all the future watchcases will come from.

And we want to test the quality of the exact same product that goes to the client. This is a more expensive step to make, but one that increases the overall quality product in our view. When we receive the first samples we usually wear them ourselves for a while to test them but also to make sure that after weeks of looking at the design, we still think it is the best way to go. When all this is done, the next step is the production